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Marketplace liquidity

Marketplace liquidity

Borja Moreno de los RiosContributor Borja Moreno de los Rios is the co-founder and co-CEO of Merlin. Liquidity is a crucial metric for all marketplaces. But how can we truly evaluate this liquidity? The three keys to answering this question are density, appropriately balanced demand and supply and category concentration. Density, geographic reach and distanceRead more about Marketplace liquidity[…]